MediaMarkt is a German transnational company with a presence in 14 countries and 40 years of experience. As technology specialists, they arrived in Spain 21 years ago, becoming the leading country in sales of the Media Saturn group. Today they have more than 80 stores in all the autonomous communities.
As part of the MediaMarkt Iberia UX team, I have participated in projects for Peninsula, Canary Islands and Portugal webs, performing UX Research and implementation functions.
MEDIAMARKT PENÍNSULA
My function at MediaMarkt Península are:
- Continuous audit of the site and App to identify weak points and propose improvements for users
- Benchmark of other ecommerces and competitors analysis
- Estudy and revision of users flows
- Changes in category tree
- AB Test
- UX Writing
- Study and implementation of new apps such as: the recommender filter and the product recommender chat
- Conceptualization and monitoring of online campaigns
- Search optimization
- Direct contact with other teams, stakeholters and external companies
- Data analysis in Google Analytics and creation of dashboards in Data Studio
SOME PROJECTS
Product Comparator
The product comparer is a feature that allows users of MediaMarkt Peninsula choose two products that they are particularly interested in and compare the performance of each of them. From the comparison screen they can buy the product that best meets their needs or continue shopping and comparing products.
My role in this project has been to propose a new navigation flow and new functionalities on both desktop and mobile. The proposal has been approved and is under study for implementation by the IT team.
Desktop Flow
Mobile Flow
MEDIAMARKT CANARIAS
MediaMarkt Canarias is a platform that began its activity on March 10, 2020. It is developed in Shopify, which allows it some independence and speed in any implementation.
My role in MediaMarkt Canarias is:
- Continuous audit of the site and App to identify weak points and propose improvements for users
- Unification of the design with the Peninsula website and the new German site proposal
- Study and review of user navigation
- Review and changes in the category tree
- Wireframes and mockups creation
- Design and implementation of landing pages built in Shogun (Shopify’s app)
- Content creation, UX writing and SEO texts for order status emails, meta description and category pages
- Conceptualization and monitoring of online campaigns
- Shopify search engine optimization
- AB Test
- Study and implementation of new apps
- Direct contact and weekly meetings with the team and Canary Islands Manager
- Project management in collaboration with external companies
- Data analysis in Google Analytics and creation of dashboards in Data Studio
SOME PROJECTS
My account
Currently, users who access their profile in MediaMarkt Canarias cannot track their orders or view their products under repair, because of that, are many calls and complaints about this limitation, so I have redesigned the «My Account «including these functionalities that are now being developed.
Frequently Asked Questions page
To make the MediaMarkt Canarias FAQ page equal to the Peninsula standards, I have consulted Google Analytics data to find out which pages were the most visited by users and sort them by importance. I have done the same with the internal topics, because in the FAQ’s home page only the three main questions are shown. I have also designed the iconography and layout and made the implementation of the main page in Shopify.
MEDIAMARKT PORTUGAL
MediaMarkt Portugal is a site developed in Shopify, as MediaMarkt Canarias, which allows it some independence and speed in any implementation.
My role in MediaMarkt Portugal is:
- Continuous audit of the site and App to identify weak points and propose improvements for users
- Wireframes y mockups creation
- Conceptualization and graphic proposal of new functionalities on the web, such as the visualization on the web of the new «click & collect» in store
- Design and implementation of landing pages built in Shogun (Shopify’s app)
- Content creation, UX writing and SEO writing
- Shopify search engine optimization
- Study and implementation of new apps as: warranties and services, limitation of unit sales per product and cart
- Direct contact and weekly meetings with the team and Portugal Manager
- Project management in collaboration with external companies
- Data analysis in Google Analytics and creation of dashboards in Data Studio
SOME PROJECTS
Click & Collect or Express PickUp
MediaMarkt Portugal is developing the implementation of Click & Collect or Express PickUp in their stores. Users can access to this option through the product page of the web, choosing a pickup store, seeing if the product is available in it and changing the store if not. Geolocation plays a differentiating role in this proposal, as the system will make suggestions to the user of the closest stores based on their location.
Patricia Pérez 