Hi, I am Patricia Pérez
Senior Product Designer (UX)
Strategy, Accessibility
& AI-Enhanced Design
WHAT I DO?
I lead end-to-end product experiences from discovery to delivery, translating business goals and user insights into measurable design impact.
Specialized in UX strategy, accessibility (WCAG 2.2), design systems and AI-augmented workflows (Lovable, Figma Make, AI research synthesis). I collaborate closely with product, engineering and stakeholders to drive alignment, reduce complexity and create human-centered, data-informed experiences.
Design & Prototyping
My work is strongly supported by Figma (design systems, prototyping, and collaboration) and the use of AI applied to design, including Figma Make, to accelerate workflows, explore solutions, and improve design quality while maintaining strong UX standards.
I use design and prototyping tools to translate complexity into clear, scalable interaction systems. From early exploration to high-fidelity validation, I focus on structure, accessibility, and thoughtful execution. Prototypes are not just visuals — they are decision-making tools.tion and experience optimization.
Research & Data
Research and data guide my design decisions. I combine qualitative insights with behavioral analytics and experimentation to uncover real user needs and validate impact. I’m particularly attentive to accessibility, usability patterns, and measurable product outcomes.
- AB Tasty & Optimizely
- Hotjar
- User testing & User Zoom
- Looker & GA4
Collaboration
Great products are built collaboratively. I work closely with product managers, engineers, and stakeholders to align vision, clarify trade-offs, and turn ambiguity into shared direction. My approach balances empathy, structure, and pragmatic delivery.
SOME PLACES WHERE I HAVE WORKED
MY WORK
Substitutions for Ocado
The problem Prior to this project, customers had no ability to choose or manage substitutions. When an item was unavailable, it was automatically replaced during picking, and customers only discovered the substitution once the order arrived at their door — at which point they could accept or reject it. This created frustration and eroded trust,…
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Wallbox Website
Wallbox is dedicated to changing the way the world uses energy creating advanced electric vehicle charging and energy management systems that redefine users’ relationship to the grid. Wallbox goes beyond expected electric vehicle charging to give users the power to control their consumption, save money, and live more sustainably offering a complete portfolio of charging…
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MediaMarkt
MediaMarkt is a German transnational company with a presence in 14 countries and 40 years of experience. As technology specialists, they arrived in Spain 21 years ago, becoming the leading country in sales of the Media Saturn group. Today they have more than 80 stores in all the autonomous communities. As part of the MediaMarkt…
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Patricia Pérez 